We’re not saying your grandpa lied to you when he said he was voted “Most likely to drive a Ferrari” in high school... but now you can find out for sure. Ancestry’s got the proof, to the tune of over 300,000 yearbooks from all 50 states, going back over a century. Bonfire Labs brought this wildly addictive offering to life across TV, web, and social. Then we were voted most likely to get repeat business, look it up.

The look and feel we developed for this video about privacy and protection proved so effective that Ancestry.com carried it over into all other materials on the topic.

Bonfire Labs does a lot of product films. We get to do a lot of product films because we do them well. We do them well because we don’t treat them like product films. For example, when tasked with this Google Workspace piece we thought: “But what if it was actually a thriller?” The finished film — which Bonfire Labs concepted, wrote, produced, shot, edited, and handled all post-work for — premiered during the Day 1 Keynote at Google Next.