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One important thing to remember about brand history lessons: they are not memorable. Unless they are about cannabis! NorCal had a great product (trust us) but it was imperative to establish a standout brand in a boom industry full of startups. Bonfire Labs has been in Northern California long enough to know NorCal’s story began long before legalization. For decades, they did the work others wouldn’t, to provide the thing others couldn’t. That’s the reason they can claim the name.

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